When you started a website a year ago and wrote many contents for the audience engagement which is good at that moment is a good idea to attract more visitors to your website.
And now when you look at your old content and feel like asking yourself, did I really write this content? Your content is often outdated after a few days, months or years due to technological advancements and new processes. So a question arises having that old content on your website will decrease the overall authority of your website? Your old content will also affect your blogger outreach campaign or strategy.
Here, the answer is Yes. As your blog is a reflection of your company and if your old content is outdated or incorrect then it will affect or decrease the search engine ranking and potential liabilities. Then another question that arises is should you improve or delete your old content?
Yes, this content helps you in, making the right decision in terms of organic search visibility (ranking, featured snippets and many more) traffic, links, and engagement.
Just think if someone visits your website read the old posts with outdated or badly written information. Then, do you really think that the visitor will return to your website? The visitor will automatically suppose that either you are not knowledgeable about your industry or you don’t care about the information you present to your blog audience. Now the first thing that you have to do is to start thinking about the content in a new way or use some new techniques. And you follow the process below:
Audit your old content
Firstly, you have to audit and analyze your content. Basically, there are three types of content
- Content that helps you.
- Content that does entirely nothing for you.
- Content that harms you.
So, you have to figure out which category your content fits in.
Then you have to crawl your content and for that, you have to choose the best crawling process out of:
After that, you need to know about the things like Title, URL, Date of publication, Author, Word count, Number of reads, Number of links Trust flow and Citation flow.
Find out the content quality
Then you have to determine the quality or status of the content. As good content must have ” Accuracy, Informative, Mobile-friendly, Readable, visual, Educational and many more” and on the other hand, low-level content contains ” has no goal or purpose, has no any target audience, not optimized and many more”.
Determine, what to do next with your old content
Data-driven is the final and most important step where you have to decide whether you have to Update, Rewrite or Delete the existing content from the search engine. follow the following steps:
Step 1: No need to change anything
If your content works very well for you i.e has good traffic and engagements, attracted many good and quality links, and ranks well in search engines then you do not need to change anything you just have to target the points where you get more benefits.
Step 2: Content refresh or update
Here, you have to update the content by updating the accurate information, make it far better than your SERP competitors, and most importantly keep it on the same URL.
Step 3: Content Deindexing or deleting
Lastly, if your content is badly written, out of topic, stolen, has very few numbers of page views, low or few numbers of traffic, links or engagements then your content needs to boot.
Your content strategy must be perfect as content is the most important factor for blogger outreach or guest posting.